Updating our image
March 15 , 2015 09:34 AM
One of the things I love about being a portrait photographer is the interesting people I meet and get to know. There is something very special about getting below that first visual impression and capturing the person underneath. Their personality.
Sometimes I feel I help them by showing them how beautiful they truly are. Now this doesn't always happen... sometimes it can be just a basic photo shoot...but when it goes beyond that it can be magical.
Then there are days when these individuals help me as much or more than I help them.
I recently did a Headshot session with a client who is moving towards a new career in motivational speaking. In our discussions on what image she wanted to present as part of her marketing portfolio, it came up that our business model here at Acorn N Oakes had changed over the years from primarily family and child portraiture to a much broader offering including Headshots, Events, Engagements & Weddings, and Bar/Bat Mitzvahs. And yet, we had not updated our image or our marketing focus.
Thinking about what look she needed to sell herself, reminded me that ANO needs a bit of a motivational kick as well. So we are embarking on a journey of re-discovery and updated branding. Over the next few months we will be working on our portfolio and potentially updating our catch phrase... give us a boost as we work through some potential new tag lines...